WELCOME TO THE FUTURE OF MEDIA BUYING

AMG Mercedes wanted to increase the number of registrations to the AMG academy in the USA, but previous test campaigns drove a very low number of registrations and poor CVR.

Utilising Audience+ to create genuine racing car driver audiences across the USA enabled us to be more granular and focused with our targeting – supplementing first and second-party targeting to reduce wastage and reach our key audiences. We reached high-value consumers across their luxury sports cars wherever they were based and leveraged third-party data to refine our targeting and deliver fantastic results.

RESULTS

Pernod Ricard wanted to change the brand positioning of Chivas Regal to be more “street” and relevant to a younger demographic. They wanted a paid media campaign to be relevant to this new audience and increase the number of sales on Amazon.

We used the creatives and handles of some of the most relevant micro-influencers to promote via paid media Chivas Regal. We ranked and analysed over 3,000 influencers to work with 3 of them; they produced over 150 videos and images, offering more than 70 ad variations.

RESULTS

PMI wanted to drive job applications focusing on female applicants. However, the conversion rate of the previous campaign was poor because it is very niche targeting, and the positions are often perceived as male oriented.

We improved the previous multi-channel campaign on three levels:

• Ad formats by utilising the latest media placements
• Creative by using a more authentic and personal approach by incorporating the current employee’s quotes
• Targeting by reaching users in specific regions for specific job functions

RESULTS

Wavelength launched a new three day surfing festival (Spring Classic) in the UK and wanted to sell tickets via a multi-channel paid media campaign as well as track the performance across multi-platforms and tracking solutions.

We create a multi-digital channel campaign targeting festival-goers with various messaging to drive ticket sales. Adapting to campaign performance, we conduct live re-forecasting, re-planning the media investment in real-time to optimise performance across the campaign, further utilising our cloud-based customised dashboard that aggregated six different information data sources.

RESULTS